Somatic Marketing™
The science of emotional marketing.
The solution our clients needed didn’t exist; so we invented it.
Somatic Marketing™ is combining effective marketing strategy with the science of somatic markers; the assertion that our life experiences are embedded in our memory as markers; and that our choice between two or more alternatives is influenced by unconscious body signals that arise from those markers in our brain. We merge the psychology of marketing with the physiology and biology of the sub-conscience to create unique experiences that enroot positive, lasting emotions around clients, products, services brands and people.
Engineered Experiences.
It’s the thought that counts. Most marketing is chasing short-term dollars; using products and advertising to follow demographics and spending trends. Great brands create ways to let their audiences build themselves. Somatic Marketing™ is attracting evangelists who along with retention, referrals and feedback increase sales frequency and average total spend.
Lasting Impact.
Sentiment can be chalked up to effort points. Connecting to audiences is about how to make people feel a brand on the deepest levels. We use science to understand, and strategy to appeal to the deepest emotions. The result is unforgettable community, connection and continuity between brands and audiences.
“People spend to buy the life they want. Products can be copied and commoditized. Experiences are the only truly unique brand offerings.”
— C.H. McCray, CEO