HORIZON
Go From $0 to $100k in Residential Real Estate
According to the National Association of REALTORS®,
96% of agents fail within the first 24 months.
Based on U.S. tax filings, the median take-home pay for first-year, full-time real estate agents in 2023 was $12,134.
We believe people deserve better.
Rookies (first 2-3 years in real estate) who complete and fully implement our program average 18x that, with top performers earning their first $1 million in income in that time frame.
HORIZON is a 12-week, LIVE, interactive online training to teach you every step-by-step detail you need to go from $0 to $100K as a residential real estate agent.
No gatekeeping, no up-sells, no bots, no endless boring videos; just experienced and qualified high-earning brokers & agents to teach, train and answer questions using the latest marketing, strategies and techniques for 2024 and beyond.
Speed.
Earn Commissions Fast
In this picture is some of our alumni, just a few weeks removed from their HORIZON training, on stage at one of the biggest real estate events in the country; networking with top performing agents and leaders in the industry. They walked in feeling confident and comfortable that their training prepared them to run with the best of the best. They left with validation in their training and as a result, the contacts to build their real estate business bigger and better than ever.
Ease.
Who says it has to be hard?
All of us struggle with mindset and consistency; usually thats just because working sucks. Learn how to make money by making friends and having the time of your life.
Community.
It takes a village.
Real Estate is lonely. Even on a team, most agents treat other agents like adversaries instead of teammates. Join a community of successful agents who are passionate about helping others and sharing ALL the secret sauce. There is WAY more than enough money in real estate for everyone to win.
Authenticity.
Attract clients by being yourself
An original is always worth more than a copy. Learn how to convert every personality type into a great relationship and in-turn to a great client and referral partner.
Experience
C.H. McCray
Having developed scores of top performers across industries and markets, C.H. has used his expertise to develop several of the top 10 teams in California and Nationally, as well as personally coach over a dozen top 1% real estate income earners across the country.
Expertise
Troy Merrell
With over 25 combined years of agent, broker and lender experience, Troy has hundreds of transactions under his belt and experience from every angle of the transaction.
Real Estate
Listing Home Prep & Timeline
Pricing Strategy
Transaction Progression - Buyer & Seller
Commission Negotiation
Private Showings
Open House Strategy (getting open houses and procuring clients)
Real Estate Forms & Documents
Writing Offers & offer strategy
CMA (Cost Market Analysis)
Loan Types
Loan Progression
Agent Visual Inspection
Buyer / Seller Exclusive Agreements
Listing Presentation
Post Close
Inspections
Searches and Sending Properties
When to Bring in a Lender
Home Warranty
Title Insurance
Wholesaling
Flipping
Obtaining & Leveraging off-market properties
Interest Rates, Down Payments & EMD
Rent vs. Own
1031 Exchange
Syndication, LLCs & Investment Property
Trusts, Estates, Inheritance and Probate
Commissions, Taxes & Write-Offs
Finance, Calculators & Net Sheets
Communication & Marketing
Leads + CTEST + CRM, Segmentation
Social Media - TT/IG/FB/LI/YT
Vertical Integration (“private showing”)
Start with Why
Never Guess
Taking Control
Positive Attitude
High-Level Relationship Building
Buy-Leverage-Die (“House Hacking”)
Investment strategy
Website & Digital Marketing
Personal Brand
Setting Client Expectations
Art of the Close
Follow up
Prospecting + Reach-out Strategy
4 per day
Ad Spend & Marketing Budget
Lead Magnets + Email Marketing
Ai, Bots, Funnels
Business of 1 - Evaluation, Goals & Budget
Priority vs. Side Hustle
Sphere Activation (Converting friends and family into clients WITHOUT being salesy.)
Cost of Waiting
Perfect Day
Geofarms
Posting with your client - Do’s & Dont’s
Referrals
Integrity at Scale
Act on Their Actions
Leveraging Partners (Tile / Lender / Escrow)
Networking
Vendors (Plumber / Landscaping / Handywork / House Cleaners etc.)
Scripts & Script Practice
Overturning Objections
Sales Collateral
Social Media Templates
Marketing Strategy & Techniques
How to Use the NAR lawsuits to your advantage
“Genuinely the time of my life!” - Kelly T. | "They make complicated things so simple and accessible, I was able to learn more than I even imagined." - Porche J. | "I always thought chasing my dreams meant sacrificing certain things for money; now I don't have to sacrifice who I am." - Ashley B.
“Genuinely the time of my life!” - Kelly T. | "They make complicated things so simple and accessible, I was able to learn more than I even imagined." - Porche J. | "I always thought chasing my dreams meant sacrificing certain things for money; now I don't have to sacrifice who I am." - Ashley B.
"I literally turned the first lesson from the first five minutes into a $54,000 commission." - Tugce V. | "This is all the things the other places aren't teaching us." - Bryan J. | "This is the exact difference between knowing I can, and knowing exactly HOW I'm going to be successful." - Ben N.
"I literally turned the first lesson from the first five minutes into a $54,000 commission." - Tugce V. | "This is all the things the other places aren't teaching us." - Bryan J. | "This is the exact difference between knowing I can, and knowing exactly HOW I'm going to be successful." - Ben N.
“I didn't know I could enjoy who I work with this much!” - Lauren R. | "Not a single day went by that my mind wasn't blown with relevant, applicable knowledge and experience." - Monica L. | "I've never felt more confident!" - Jenn H.
“I didn't know I could enjoy who I work with this much!” - Lauren R. | "Not a single day went by that my mind wasn't blown with relevant, applicable knowledge and experience." - Monica L. | "I've never felt more confident!" - Jenn H.
Ila Barnett
Ila moved from a small town in Northern California to San Diego. She took her state exam during her HORIZON training and earned her first commission check of $27,562.50 within two weeks of completing the HORIZON program.
“The OCG has helped me create opportunities I didn’t think possible."
Christy Schaap
Christy didn’t have any transactions as she bounced around various “training brokerages” for her first year in real estate looking for training and mentorship. She was over $1M closed within a month of completing her HORIZON training.
“I learned more in my first day from The OCG than I did in my entire first year of real estate.”
Mike Shoemaker
As a former Division 1 basketball player, Mike had no previous work experience. He closed $2M in deals within two months of completing his HORIZON training. He currently has an additional $4M in active buyers, while only working part-time in real estate.
“This fast-tracked my career by 5 years, minimum.”
Tugce Varol
Tugce recently moved to the U.S. from Europe, English is her 3rd language. She took the first lesson from her training and generated a $54,000 commission on the first day.
“I just started applying the lesson and everything worked exactly how they said!”
“There are no limits in real estate, only limiting beliefs.”
- C.H. McCray
