C.H. McCray

Girl Dad, Lego Fan, Consultant, Angel Investor,

(Former) President & CEO

 
 
 
It’s not what you know that’s most important; it’s what you can teach.
— C.H. McCray
 
 

As an established entrepreneur, and one of the most elite business coaches and marketing strategists in the country, C.H, is the visionary behind Somatic Marketing™ and The Systems. He believes people are every organization’s biggest asset; and that they need to be invested in both emotionally and financially.

C.H.’s philosophy is founded in breaking down why certain teachings and techniques work, getting to the root of the psychology of sales & business while adding a natural, authentic approach for each individual. He sites these as the keys to the successful developing of so many sustainable, scaleable systems and teams.

Growing up and attending college in Minnesota, C.H. had little to no exposure to advanced sales. His first real profession out of college was producer and songwriter. For years he traveled the world and ghostwrote everything from country music to rock music and hip-hop. Music became his language, and over time it became how he discovered and honed his passion of storytelling.

The bulk of what he’s accomplished in business and in sales he attributes to an amazing group of leaders and mentors including Don McConville, and Tony Keathley. It was through their incredible patience, love and teachings that he discovered that he was not a salesperson, but instead a teacher inspired by the possibilities of developing people through sales, marketing and effective communication.

As C.H. often quotes Theodore Roosevelt; “People don’t care how much you know, until they know how much you care.” Ultimately, in business or otherwise, C.H. believes we are each simply a reflection of the care we are given.

UPDATE:

In 2026, C.H. made the decision to bring his active tenure with The OCG to a close and redirect the experience, systems, relationships, and capabilities developed through that chapter toward a more deliberate purpose.

At the center of that decision was his commitment to Christ. Rather than separating his faith from his professional life, C.H. chose to place his work, judgment, experience, and future initiatives in service of it. For him, the transition was not a rejection of what had been built through The OCG, but a decision about what those abilities would be used for next.

That work now continues through House Volition, where C.H. serves as a Board Member and Principal Advisor. House Volition carries forward many of the strategic, organizational, sales, marketing, leadership, and systems capabilities developed over years of work through The OCG, with a particular dedication to serving churches, nonprofits, and other Christ-centered organizations and initiatives.

C.H.’s role is focused on helping leaders strengthen the strategy, systems, decision-making, communication, organizational capacity, and human infrastructure behind the work they are called to do.

None of what was built through The OCG would have been possible without the people who built it alongside him. C.H. remains deeply grateful to the team members, clients, partners, mentors, collaborators, and friends who trusted the work, challenged it, contributed to it, and helped shape what The OCG became. The lessons, relationships, and opportunities created through those years remain a meaningful part of everything that follows.

The OCG remains an important chapter in that story: the place where much of the experience was earned, the systems were tested, and the lessons were learned. House Volition represents where that experience is now being directed.

C.H. closes this chapter with gratitude for everyone who was part of it, and with a clear conviction about what comes next: to use what has been built, learned, and entrusted to him in service of Christ and the people and organizations working in His name.